Since all of marketing consists of barely-legal psychological tricks to convince people that they can’t live without things they never even knew existed, this seems pretty much like par for the course.
J.C. Penny tried “the sale price is the real price” and eliminated sales for everyday low prices. Revenue tanked and their customers hated it. They liked thinking they got a deal.
Since all of marketing consists of barely-legal psychological tricks to convince people that they can’t live without things they never even knew existed, this seems pretty much like par for the course.
J.C. Penny tried “the sale price is the real price” and eliminated sales for everyday low prices. Revenue tanked and their customers hated it. They liked thinking they got a deal.
In some places that’s straight up illegal.