Here we go again! Why must these jerks blame the random employee for decisions that were made beyond their control.
She doesn’t create cartoons. She isn’t in the advertising industry! She doesn’t create commercials. She doesn’t work in the factories that make the toys. She isn’t one of Santa’s elves either.
She isn’t the one making you miserable, you’re doing it to yourself. Golly, how I hate people like you!
This is actually a horribly intriguing and diabolically brilliant ploy by toy companies. Make no mistake – popular toy shortages leading up to Christmas is 100% intentional and is rooted in human psychology of consistency (and of course, our heroes at Grumbles bear the brunt of customer anger).
Long story short: toy companies advertise their latest, greatest offering. Kids tell their parents that they want that toy for Christmas, and parents set it in their mind that they will get that toy for their kids. The parents do their Christmas shopping, and can’t find that toy anywhere – sold out across the board. Begrudgingly, resigned, parents buy a substitute gift, as much disappointed that they couldn’t get that gift as they imagine their kids will be, while still spending around the same amount on toys and gifts. Then, in January – right in the biggest sales dropoff of the year for toy companies – the “sold out” signs disappear and parents can finally set right the inconsistency of the silent promise they made that they would get their kids that toy.
Google “Commitment and Consistency Robert Cialdini Christmas” for more details – it’s a well-documented phenomenon.
Here we go again! Why must these jerks blame the random employee for decisions that were made beyond their control.
She doesn’t create cartoons. She isn’t in the advertising industry! She doesn’t create commercials. She doesn’t work in the factories that make the toys. She isn’t one of Santa’s elves either.
She isn’t the one making you miserable, you’re doing it to yourself. Golly, how I hate people like you!
This is actually a horribly intriguing and diabolically brilliant ploy by toy companies. Make no mistake – popular toy shortages leading up to Christmas is 100% intentional and is rooted in human psychology of consistency (and of course, our heroes at Grumbles bear the brunt of customer anger).
Long story short: toy companies advertise their latest, greatest offering. Kids tell their parents that they want that toy for Christmas, and parents set it in their mind that they will get that toy for their kids. The parents do their Christmas shopping, and can’t find that toy anywhere – sold out across the board. Begrudgingly, resigned, parents buy a substitute gift, as much disappointed that they couldn’t get that gift as they imagine their kids will be, while still spending around the same amount on toys and gifts. Then, in January – right in the biggest sales dropoff of the year for toy companies – the “sold out” signs disappear and parents can finally set right the inconsistency of the silent promise they made that they would get their kids that toy.
Google “Commitment and Consistency Robert Cialdini Christmas” for more details – it’s a well-documented phenomenon.