A&W once tried to compete against McDonald’s Quarter Pounder. For a brief time they sold a Third Pounder and they priced it the same as McDonald’s. It didn’t last very long because testing showed that the average person thought they were getting ripped off, since 3 is smaller than 4.
It also reminds me of the fact that The Naked Gun: From the Files of Police Squad pretty much only exists because Police Squad, the show that it came from, only lasted 6 episodes before being cancelled and the explanation for the cancellation being “the audience had to actually WATCH the show in order to get the jokes” and that was just too much of an ask for the average tv viewer.
A&W once tried to compete against McDonald’s Quarter Pounder. For a brief time they sold a Third Pounder and they priced it the same as McDonald’s. It didn’t last very long because testing showed that the average person thought they were getting ripped off, since 3 is smaller than 4.
It also reminds me of the fact that The Naked Gun: From the Files of Police Squad pretty much only exists because Police Squad, the show that it came from, only lasted 6 episodes before being cancelled and the explanation for the cancellation being “the audience had to actually WATCH the show in order to get the jokes” and that was just too much of an ask for the average tv viewer.